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RI Seafood
Services
Campaign Strategy, Campaign Implementation, Community Engagement, Creative Direction, Account Management, Copywriting
Date
February-May 2024
Location
Rhode Island
Role
Lead Campaign Strategist, Co-Creative Director, Account Manager
The Rhode Island Department of Environmental Management needed a campaign that properly supported their RI Seafood initiative. I was the lead campaign strategist, account manager, and co-creative director of this four month campaign. This campaign had many touch points including digital, social, and OOH.
My role was to lead the strategy of the campaign to target and resonate with RI natives, tourists, and the 90+ whole-sellers in the state.
I conceptualized the three different creatives that ran for this initiative across all mediums:
• Harvested with love and care from the faces of RI Seafood
• 90+ spaces & places to enjoy
• "From our state to your plate."
I crafted the ad copy and call-to-actions implemented on all advertisements. I co-creative directed the branding and tone of the assets used to establish a cohesive and strong presence.
